LEGAL APPROACHES TO UNFAIR PRICING IN COMPETITION LAW: A CRITICAL EXAMINATION OF INDIAN JURISPRUDENCE
Predatory pricing is a tactic where a company drops its prices way below the cost of making its products. This is done to drive competitors out of business. If the company succeeds, it gains control of the market. Once competitors are gone, the company can raise prices significantly, leaving consumers with higher costs. This is a real concern for everyone involved.